A skincare brand communicates through more than its product descriptions. Its logo, packaging, and visual identity help people recognize it and understand what it represents.
Rothea received a 2025 iF DESIGN AWARD for its branding project, earning recognition in the Branding category within Branding & Communication Design. The project brings the brand’s identity and packaging together around a shared purpose: reminding people who care for others that they deserve care themselves.
Understanding this achievement begins with the winning project, followed by the competition and evaluation behind the award.
Chapter 1: Rothea’s Award-Winning Recognition
The official iF winner directory lists Rothea as the project name, with the description “Brand Identity Design & Product design.” Its recognized category is Branding.
iF DESIGN AWARD
Brand Identity Design & Product design
The recognition concerns the connected identity through which Rothea presents its brand. The logo and packaging are parts of that project, contributing to a consistent experience across different encounters with the products.
Readers can explore the project record and accompanying imagery in Rothea’s official iF winner listing.
Chapter 2: The International Competition Behind the Award
Established in 1953, the iF DESIGN AWARD has more than seven decades of history. The competition evaluates work across multiple design disciplines and categories.
In 2025, it received almost 11,000 entries from 66 countries. An international panel of 131 jurors from 23 countries participated in the evaluation, with projects considered across nine disciplines and 82 categories.
These figures establish the international scope of the competition in which Rothea’s project received recognition. They describe the full program, rather than the number of entries in Rothea’s individual category.
The competition used a two-stage process: online preselection, followed by a final jury assessment.
Chapter 3: How Design Is Evaluated
The 2025 evaluation framework included five equally weighted criteria:
Evaluation Criteria
| Criterion | Share of Overall Evaluation |
|---|---|
| Idea Task, approach, relevance |
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| Form Aesthetics, emotional appeal, execution |
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| Function Usability, efficiency, user benefit |
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| Differentiation Innovation, brand fit, distinctiveness |
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| Sustainability Social responsibility, eco-efficiency |
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Sustainability became a standalone criterion for the 2025 competition, carrying the same weight as the other four.
This framework explains why professional design evaluation extends beyond appearance. Visual form is considered alongside the project’s underlying idea, function, differentiation, and sustainability.
For a branding project, the relationship between individual elements is especially relevant. A logo may introduce the brand, while packaging carries that identity into the product experience. Consistency helps those encounters feel connected.
The framework provides context for the award. The project description offers a closer look at Rothea’s particular design approach.
Chapter 4: Inside Rothea’s Recognized Design
Rothea’s project connects a personal message with a visual identity. Its central theme is care: recognizing the dedication of caregivers while reminding them that their own needs matter.
The Concept: “Gift of the Heart”
Rothea’s identity centers on “Gift of the Heart.” The concept draws inspiration from parents caring for children with disabilities and the time they devote to others.
This gives the branding a clear starting point. The identity and packaging express gratitude and encouragement toward the person using the product.
The Logo: Care Expressed Through a Recognizable Detail
A heart shape embedded in the “Ro” logo connects the visual identity to that purpose. It represents the relationship between Rothea and its customers and expresses the brand’s emphasis on care.
The detail gives the story a visible presence within the brand mark. People encounter it as part of Rothea’s identity, including on its packaging.
The Packaging: Carrying the Identity into Everyday Use
The official iF project description highlights consistency between Rothea’s brand identity and packaging, creating a unified consumer experience. It also describes the intention to offer inspiration and comfort through the brand.
That connection gives the packaging a role within the wider identity. It becomes a physical expression of the same message introduced through the name and logo.
Together, these elements explain the project’s approach: a defined concept, a meaningful identifying mark, and packaging that extends the identity into daily life.
Chapter 5: What This Achievement Means for Rothea
The 2025 iF DESIGN AWARD marks a documented achievement for Rothea’s branding project. It places the work within an international design competition with a structured evaluation process and a public record of recognition.
For Rothea, the milestone brings attention to the thinking behind the identity and packaging. The design gives a recognizable form to the purpose that inspired the brand: care for people who spend so much of their lives caring for others.
We are proud of this recognition and grateful to everyone who has welcomed Rothea into their routine.
Explore the award-winning project on the official iF website to see the identity and packaging together.
Born from love, made for you.